What We Do

We start with your data and turn it on its head to unearth new information applicable to your base business and to innovation.
Next, we look at the consumer jobs your product should perform and define the real competition using our Opportunity Market Framing^TM system.
If there are information voids, we can plan, execute and analyze qualitative or quantitative studies to get the answers the team needs.
We connect all the dots and use consumer research as a tool to help make decisions.

Our proprietary Situational Segmentation^TM methodology is a robust means of identifying core brand lovers and other desirable consumer target segments.
We can quantify how your brand fits in the marketplace, its share of occasions and category / segment drivers.
We then incorporate our Catalyst^TM framework as a powerful way to develop actionable, market-driven opportunities.

First there is a deep dive into any and all available data to clarify the core business status.
We then frame the market to identify your brand’s true competitive set.
We identify the brand’s unique value proposition and determine marketplace relevance.
We then develop growth strategies that increase your value proposition and enhance enterprise worth.

We identify and size brand opportunities and work with your team to stage strategic development that focuses on consumer use and makes sense for your company.
We can then further develop opportunities using our Fast Forward Prototyping^TM methodology, our custom Switching Logic^TM positioning framework and other proprietary tools.
You get strategically sound consumer concepts that are ready for marketplace action.

With our skills in graphic design, branding & naming and culinary development, we can seamlessly move from concept to product.
Our Rapid Optimization^TM system produces high potential products quickly and can save valuable client resources.
Our Value Engineering^TM methodology finds the right balance between end user desires and company objectives.